HONDA ACQUIRED SECOND POSITION IN TWO WHEELER MARKET

HONDA ACQUIRED SECOND POSITION IN TWO WHEELER MARKET

Honda motorcycle and scooter India private limited (HMSI), the only Honda in Indian 2 wheeler industry, has overtaken Bajaj Auto in both domestic and overseas sales in July to claim the second position.

At present HMSI have wide range of bikes and scooters in India HMSI is having Activa, Activa-i, Aviator, CB Shine, CB Trigger, CB Twister, CB Unicorn, CB 1000R, CBF Stunner, CBR 1000 RR, CBR 250 R, CBR 150 R, DIO, Honda Dream Neo, Honda Dream Yuga.

With this large number of products Honda is serving ant catering the needs of all generations and income groups, recently Honda has launched light and zippy version of Activa which is Activa-i which will be a straight competition with Hero Pleasure and TVS wego and all others in same range.

Not only this, Honda came up with Dream Yuga bike which will be a direct competition with legends which are Splendor and Passion. Honda Dream Yuga is powered by 109cc single cylinder air-cooled engine which churns out 8.25bhp at 7500rpm and 8.63Nm of torque. The engine is mated to four-speed constant mesh gearbox which has all-up gearshift pattern. The motorcycle has telescopic suspension in the front and 5 step spring loaded suspension at the rear and features 8 litre fuel tank. The company recently updated the motorcycle with a 2013 variant which features the Honda Eco Technology (HET). With a claimed fuel efficiency of 72kmpl, the motorcycle can travel for approximately 576kms on a single tank. It gets 18 inch allows wheels and tubeless tyres at both, front and rear. Which makes it ahead of all other competitors.

HMSI had earlier overtaken Bajaj Auto in domestic sales. The monthly sales, declared on Thursday, put HMSI July numbers at 287, 177 units, its highest ever sales in its 13 years of Indian operations. Of these, 147,635 units were motorcycles and rest (139,542 units) scooters.

Company officials said the 35per cent growth in motorcycle sales had powered it ahead of scooter sales for the first time. HMSI had started its business in India with a scooter portfolio to tap the market that had virtually no major players and entered the fiercely competitive motorcycle market later. 

Scooter sales grew by 8 per cent. Sources said demand for the 'Dream series' motorcycles had led to the sales surge, enabling HMSI to overtake Bajaj Auto in domestic as well as international market. HMSI domestic market share is 24per cent. Highlighting the company's performance in July 2013, YS Guleria, HMSI vice-president (sales and marketing), said, "Honda has created a new chapter in its Indian operations with three new records. In July 13, Honda have achieved highest ever sales, highest domestic market share of 24per cent and also became second largest player in domestic and export sales in two wheeler industry.

This is largely attributed to the overwhelming demand for Dream series and the increase in production with start of second production line at the third factory in Narsarpura, Karnataka."